Anita
Rahman

Redesigned Oppenheimer’s online tool which analyzes portfolios and measures exposure to factors, a strategy associated with higher returns. Using the current tool as a beginning point, made recommendations and specs for first phase. Then, improved the tool for next release, using user-centric principles, like simplifying design and navigation and reducing distractions and cognitive overload.

Led the design efforts for Morgan Stanley’s annual, worldwide campaign, “Feeding Kids Around the Clock,” a volunteer program providing 2 million meals to children in 24 hours. Worked closely with editorial and tech team to deliver assets, such as, originally produced videos, billboard signage in Times Square, landing pages, ads, etc.

Reviewed market research, creative/marketing briefs, and brainstormed with writing team, to build user-centered design experiences for Verizon Wireless.

Provided high-impact creatives for Purch, a publisher with 100M+ unique visitors monthly. Led the vision and rebranding of Business News Daily. Addressed editors’ needs, while satisfying business goals to create a responsive site. Rehauled several sites / pages to achieve maximum monetization. Created videos and infographics for social media initiatives. Provided flow and mockups to introduce user reviews to increase conversion rates. Produced mockups for maximum ad visibilty by interspersing ads in strategic locations.

Designed mobile and tablet versions of website, while deploying web and accessibility standards. Designed web app for users to check drug interactions. Remodeled commenting tool for doctors on mobile site, creating a community for medical professionals.

Redesigned stockpickr.com to reflect new branding, organize content, and upgrade user experience of investing tools such as stock comparison tool and stock screener. Designed performance-driven marketing collateral to increase subscription sales for Jim Cramer’s Action Alerts PLUS. Extended new brand by creating design patterns for company style guide.