Verizon

We've Got Your Back Campaign

What

Landing Page


Why

Concept Development & Layout Explorations


When

2017  |  Duration 1 Month


Who

Creative Director, Prod Manager, Copywriter, Coder, Lead Designer




Background

Verizon needed a centralized page for its "We've Got Your Back," campaign.


Goal

Show Verizon's value propositions — its superior network, customer support and care for customers.


Solution

Tell a story through photos and establish an emotional connection with users.

image

Alternate Design

An alternate version and storytelling exercise which combines brand imagery with Verizon's values. This narrative is a work in progress. I wanted to convey that Verizon is with you all the time...morning (woman on a morning run), day (man at work) and night (ending the night with your love ones).

image