What
Wireframe Explorations
Why
Alternative Proposals
When
2017 | Duration 1 Week
Who
Lead Designer
Background
Our CMO established a potentially poor UX.
Goal
Bring attention to the possible oversight by advocating for the user and brand.
Solution
Present alternative layouts which will optimize experience for all users.
Directions from the CMO
This layout was given to us by the CMO. You'll notice that Unlimited Plans is given top priority, while the other plans are hidden below the rewards section.
Democratizing the Layout
This layout allows users of all means to quickly choose the best option.
Side-by-side Option
More exploration is needed, but it's a start.
Drag and Drop Option
This layout also requires more exploration as it should make use of valauble space, instead of showing empty boxes.